About SawCraft
SawCraft was born in mid-2022, during one of the most challenging periods for the exhibition and events industry—the aftermath of the global pandemic. Despite the devastation the industry faced, John Papenfus and Blair Fraser, along with their young child, took a bold leap of faith to establish SawCraft. Like many startups, their journey began humbly, with a plastic table, a gazebo in the backyard, and an unwavering determination to build something extraordinary.
Three years later, SawCraft has grown into a thriving business with a dedicated team of five professionals. Today, we proudly serve a diverse portfolio of clients, ranging from leaders in the luxury travel industry to major players in the industrial and manufacturing sectors, as well as prominent government institutions.
Our story is a testament to resilience, innovation, and the power of hard work. From our modest beginnings to becoming a trusted name in the design and manufacturing of bespoke exhibition stands, SawCraft continues to deliver exceptional solutions that help our clients stand out and succeed. We are passionate about turning visions into reality and look forward to building even more impactful experiences in the years to come.
Our Ethos
Our ethos embodies our mission to craft ideas into reality, deliver results that exceed expectations, and
leave a lasting impression with every project we undertake.
Shape
Collaborate with clients to offer expert insights and innovative solutions, ensuring a shared vision drives every project.
Achieve
Craft exceptional, bespoke designs that merge creativity, functionality, and cutting-edge innovation, always respecting budgets and embracing sustainable practices.
Wow
Provide superior-quality products with unmatched attention to detail and attentive service, fostering trust and long-term partnerships.
Meet the Team

Managing Director
John Papenfus
John is a seasoned professional with over 15 years of experience in the exhibition industry. As the founder and director of the company, he has built a reputation for cultivating strong partnerships with suppliers, clients, designers, and workshops. John’s commitment to client satisfaction, keen sales expertise, and meticulous attention to detail are the cornerstones of his leadership.
Under his guidance, the company has become a trusted specialist in designing and manufacturing bespoke exhibition stands. John’s dedication to delivering innovative, brand-elevating solutions continues to make the company a leading partner for businesses seeking to stand out in competitive environments.

Key Account Manager
Blair Fraser
Blair brings a diverse background in luxury hospitality, client relations, and sales to her role as co-founder and director. Her career journey includes managing a five-star lodge in the Sabi Sands, serving as a guest relations manager at elite hotels in Johannesburg, and excelling in client account management and sales within the advertising and software development sectors.
Blair’s exceptional organizational skills and attention to detail are integral to the company’s seamless project execution. Working alongside her partner, John, she oversees operations from concept to delivery. Her dedication to excellence ensures the company remains a trusted name in bespoke exhibition stand design and manufacturing.

Sales and Project Management
Christopher Roijen
Christopher is a skilled professional with over 6 years of experience in construction management and a strong, hands-on approach. Transitioning his expertise to the exhibition stand industry, Christopher combines precision, problem-solving, and project management to ensure every stand is visually impactful, structurally sound, and functional.
With a meticulous eye for detail and an in-depth understanding of materials, Christopher consistently exceeds client expectations by delivering high-quality, durable results. His ability to manage teams, execute complex projects, and meet deadlines seamlessly positions him as an invaluable asset to the team, bringing innovation and reliability to every project.

Sales and Project Management
Mnqobi "Kobi" Ndlovu
Bringing over 10 years of expertise in sales, marketing, and account management across industries such as exhibitions, mining, and waste management, Kobi excels at building strong relationships and delivering exceptional value. Specializing in strategic marketing, event curation, and brand development, he focuses on driving growth and sustainable success.
Kobi is passionate about turning ideas into impactful realities through innovative strategies and creative solutions. His dedication to collaboration and excellence fosters meaningful engagements and enduring partnerships.

Sales
Mike Brady
With over 40 years of experience in Sales and Marketing, Mike is driven by a passion for understanding and fulfilling client needs. His motivation stems from seeing clients achieve their aspirations and fostering long-term satisfaction.
Outside of work, Mike’s love for sports, particularly Water Polo, has been a lifelong commitment of over 50 years in playing, administration, and refereeing. He finds great joy in mentoring individuals, helping them grow into well-rounded people who positively impact those around them.

Marketing Consultant
Robyn Nel
With over 8 years of experience in Graphic Design and 4+ years in Marketing and Branding, Robyn blends creativity with strategic vision to drive impactful brand experiences. Specializing in brand strategy, visual communication, and marketing management, Robyn has a proven track record of leading projects from concept to execution, delivering results that enhance brand visibility and engagement.
Passionate about crafting compelling narratives and innovative designs, Robyn is dedicated to helping brands connect meaningfully with their audiences. Combining leadership, strategic planning, and a keen eye for detail, Robyn continues to push creative boundaries and deliver exceptional value.
Why Choose Us
At SawCraft, we leverage our strengths to create unparalleled value for your success. With a deep understanding of exhibition design and a commitment to excellence, we offer end-to-end solutions tailored to meet your unique needs. Explore our proactive approach, superior project management, and innovative craftsmanship that set us apart.
In-house Design
Expertise for complete creative control
Nationwide
Capabilities for consistent quality across South Africa.
Customer Centricity
We take care of every detail so you don’t have to.
Strategic
Partnerships to source the best materials and services.
A to B
Project management, from ideation to delivery.






















